The Sacramento Kings social media presence certainly makes Kings fans feel #SacramentoProud. With Vivek Ranadivé, founder of TIBCO, at the helm of the Kings franchise, the Kings are at the forefront of technology in the NBA. Considering Sacramento is 20th in regards to media market size in the United States (according to Nielsen), the Kings have successfully constructed a social media following on Instagram, Facebook, and Twitter. The @Kings Twitter, home to the NBA’s “loudest fans,” has about 1.05 million followers, which ranks just below the average among NBA teams. The Sactown Kings Instagram page, with 1.2 million followers, provides interactive posts for fans like Kings Trivia as well as updates and the latest news for everything @Kings. The Kings Facebook page, with almost 7.5million likes, ranks 8th in the league, an astonishing number relative to its media market size. The sum total of followers across the three social media outlets of the Kings totals approximately 9.75 million. The social media platform of the #SacramentoKings provides an outstanding method for Kings fans to connect with the team regardless of where they live.
Apart from social media, the Kings offer many official ways that fans can interact with the team to show their #SacramentoPride. Young Kings fans can join the Kids Club, a free membership that allows emerging Kings fans to get special offers on tickets and gear, exclusive invitations to events, and the chance to win prizes. Young Kings fans (ages 6-14) can also join Jr. Kings, where they can learn the fundamentals of basketball as well as character building activities to help kids on and off the court. The Sacramento Kings Foundation demonstrates a significant effort to assist in the Sactown community with a focus on health, sustainability, and education. Regardless of where you live, the Kings provide numerous special official ways that Sacramento fans can be involved in the community.