Originally known as the New York MetroStars, the New York Red Bulls are a Major League Soccer powerhouse. With an emphasis on fast, exciting play, they have already picked up their first win of the 2020 season. The Red Bulls seriously value their fan experience, boasting an extremely successful youth academy, a player appearance program and the eleven days of service initiative. For Red Bulls supporters living across the globe, FanWide is essential as the community regularly congregates for watch parties and fan club events.
The Los Angeles Kings have created a large fanbase for themselves due to the ways they stay connected with their fans. The team utilizes their social media accounts on sites such as Instagram (617K followers), Twitter (1.2M followers), or Facebook (919K followers). On these sites they commonly post team updates, post game interviews, stats, and anything else a fan might need. These are perfect places for fans to stay updated on their team.
Did you know the Texas Rangers were originally the Washington Senators? With a rich history of players such as Nolan Ryan, Alex Rodriguez, Elvis Andrus, and more, the Rangers have become one of the most consistent clubs in the MLB. One of the many reasons for this constant success can be attributed to the foundation of strong fans both in Texas and around the world. This is evident on social media, as the Texas Rangers have 598K Instagram followers, 1.44 million Twitter followers, and 2.19 million Facebook followers. The Rangers do have a strong social media portfolio, but they have also developed a foundation for fan engagement.
Did you know that the first Major League Baseball franchise in Seattle was called the Pilots? After departing for Milwaukee, Seattle was ultimately given a new franchise in 1977: The Seattle Mariners. Legendary players such as Ken Griffey Jr., Ichiro Suzuki, Edgar Martinez, and Félix Hernández have brought success to a club and city that has some of the most passionate fans in the world of sports. Furthermore, regarding Ichiro, the Japanese fanbase of the Seattle Mariners is incredibly unique. As Ryan Divish of the Seattle Times writes, “fans, media, and an entire nation want to see him launch one of those patented line drives into left-center or a hard ground ball through the right side.” The passion of Japanese fans and fans across the globe is evident as seen through the Mariners’ strong social media portfolio. With 1.15 million Facebook followers, 611K Instagram followers, and 567K Twitter followers (2.328 million total followers), the Mariners vast following allows them to connect with fans all around the world.
The San Jose Sharks, founded in 1991, are a member of the Pacific Division of the National Hockey League’s Western Division. Known by locals as ‘The Shark Tank’, the SAP Center at San Jose has been the team’s home since 1993. The Sharks community is extremely inclusive and active among the youth, with programs like The Sharks Foundation, Little Sharks and Reading is Cool. Additionally, the hockey club engages with their broader fanbase in countless ways, including social media, the weekly newsletter and Sharks365. Remote Sharks supporters, unable to benefit from the immediate fan opportunities, must use FanWide as it connects Sharks fans through events like watch parties and fan club meet-ups.
Located in Detroit, the Tigers have built up a large quantity of fans which contributes to their overall success. This is partly because of the way the team utilizes their social media accounts. This is seen on Instagram (691K followers), Twitter (1.46M followers), and Facebook (2.18M followers). With all of these followers, the team is able to update their fans on all things Tigers, keeping the fans very content. Commonly, the team posts highlights, post game interviews, and team updates in the offseason. During this past offseason, the team has been posting about player birthdays, special events, or community service activities within the franchise. Overall, this leads to a satisfied fanbase, as they remain engaged with the team, even when there aren’t any games being played.
The Vancouver Canucks are surrounded by supportive fans, who are there through good and bad times. Vancouver joined the league in 1970 as an expansion team along with the Buffalo Sabres. The Canucks have just around 1 million followers on Facebook. Additionally, the team has 1 million followers on Twitter and 468K followers on Instagram. In total, they have around 2.5 million followers across the three major platforms.
The San Diego Padres have a large fanbase with some of the most dedicated fans. The team has 411K followers on Instagram. Additionally, they have 415K followers on Twitter and 712K followers on Facebook. Across the three major platforms, San Diego has just over 1.5 million followers making their fanbase widespread and devoted.
The National Hockey League’s Anaheim Ducks, originally founded in 1993, prioritize their fan experience as much as their players’. Their official website offers insight into how the team connects with its fan base through promotions, subscriptions and other engagement opportunities. For example, the club runs various hockey programs, allowing children, teenagers, adults and people with disabilities to enjoy the game of hockey in a Ducks’ environment. These programs are extremely inclusive and strive to improve individual skill, while impressing the team’s core values upon its fans. Additionally, the Ducks’ Hockey Spot, located in front of the south entrance of the Honda Center, offers fans an entertaining destination before games. Although these opportunities are only available to fans in the greater Anaheim area, FanWide ensures that remote fans have the ability to connect and bond through watch parties or other team events.
Residing in downtown Phoenix, the 5th largest city in the United States, the Arizona Diamondbacks have accumulated a large fanbase that contributes to their overall success in the MLB. This is not only due to the fact that they are located in such a populous city, the team also works hard to distribute information on their social media platforms and their website. This leads to fans being able to easily stay updated on their favorite team.