Did you know the Atlanta Braves are the oldest team in the MLB? Beginning in 1871 in Massachusetts as the Boston Red Stockings, the Braves have had a rich history with all time greats such as Hank Aaron, John Smoltz, and Greg Maddux. The Braves continue to draw on their past as inspiration for the present and future in an effort to continue their success as one of the premier Major League Baseball Clubs. This success is evident both on the field and off, especially with the team’s social media. With 1 million Instagram followers, 1.31 million Twitter followers, and 2.13 million Facebook followers, the Braves have developed a substantial social media presence across the 3 main platforms (4.44 million followers total). These accounts provide passionate Braves fans with excellent resources to stay connected to the team.
The Toronto Maple Leafs have a wide fanbase, both in the United States in addition to the fans in Canada. Due partly because of the cold weather in Canada, many people move to the United States, resulting in a large American fan base. The Maple Leafs have a total of 1 million followers on Instagram. They also have 1.9 million followers on Twitter and 1.3 million on Facebook. The Maple Leafs have a total of 4.2 million followers across the major platforms.
The recent success of the Tampa Bay Rays stems from their solid young core and strong leadership that guides the team towards victory. The tightly knit core not only involves players and management, but the unreal support of the fanbase. The ownership of the Rays provides the fans with constant updates on the team, and in return the fans pour out their heart and soul into the team. With 303K Instagram followers, 688K Facebook followers, and 574K Twitter followers, the Rays use social media to inspire fans from all over the world to support the team and introduce people world-wide to the passion the Rays organization has.
The Tampa Bay Lightning have developed a massive fanbase all over the globe through the knowledgeable use of social media and their team website. The usage of Facebook (542K followers), Instagram (524K followers), and Twitter (704K followers) encourages and inspires members of the Tampa Bay community, as well as people worldwide, to follow the team and show their support through each and every platform. The team employs specific people who are specialized in social media platforms in order to introduce new people to the greatness of the organization and keep all fans updated on team news, events, and rumors.
Paris Saint-Germain F.C. may have been established in 1970, but it is already one of the winningest fútbol clubs in France. With eight Ligue I championships and a series of other trophies, PSG is definitely a European powerhouse in regards to soccer. With famed players Kylian Mbappe and Neymar, the strength of PSG should continue to grow. This strength is not only seen on the pitch, but also on social media as Paris Saint-Germain has become a worldwide brand. With 26.7 million Instagram followers, 7.51 million Twitter followers, and 39.41 million Facebook followers, PSG have developed a social media portfolio that informs and engages with fans around the world.
Based in Las Vegas, Nevada, The Ultimate Fighting Championship is the biggest mixed martial arts promotion company in the world. With eccentric fighters like Connor McGregor, Israel Adesanya and Jon Jones, the UFC has the biggest impact among the mixed martial arts community. Fans constantly stay engaged with fighters and promotions through various forms of social media, including Instagram and Youtube. Before each major bout, the company releases previous fights of each fighter to increase the excitement surrounding the event. Fans seriously engage with these videos as views regularly rise into the millions. FanWide allows UFC fans to connect with each other, hosting and locating various watch parties in different cities across the nation.
With multiple UEFA Champions League and Serie A titles, AC Milan is one of Italy’s most decorated Serie A teams. Founded in 1899, the team has only been relegated twice, displaying its true dominance as an Italian super power. With world-class players like Zlatan Ibrahimovic, Milan fans are extremely passionate about their team. The club has a prosperous youth organization; young players develop their skills with professional coaching and elite facilities. These children tend to live in the greater Milan area, meaning they are usually fans of the club. There are also summer camps available to players that allow them to be in the AC Milan family. FanWide allows remote AC Milan fans to connect with each other in various ways, including viewing parties and interaction within the website.
Football Club Internazionale Milano, also known as Inter Milan is the only Serie A team that has not been relegated to the secondary league. Founded in 1908, it did not take long for Inter to establish itself as an Italian super team, winning its first league title in 1910. Since its conception, Internazionale has acquired thirty Italian trophies, including eighteen Serie A league titles, five Supercoppa Italiana titles and seven Coppa Italia titles. Internationally, the team has won three Champions League titles, proving its dominance in Europe as a whole. FanWide is a great tool for remote Inter fans to immerse themselves in the team community through its ability to locate watch parties and fan clubs.
Borussia Monchengladbach is a Bundesliga football team located in North Rhine-Westphalia, Germany. Currently 3rd in the league, Monchengladbach has made serious strides as a global superpower and has recently rebranded themselves. With a newly updated website and Instagram, Monchengladbach is continually connecting and expanding their fan base around the world. FanWide is a great way for remote Borussia sports fans to join fan clubs and attend watch parties. Similar to FanWide, there is even a tab on the website that displays the information of fans around the world, allowing them to contact and create bonds with each other through the team.
The Los Angeles Angels have built up a very large fan base thanks in large part to their consistency in both communication with their fans as well as an increased push for overall fan happiness when attending games. To begin, I had the pleasure of interviewing Robert Alvarado, the former Vice President of Marketing & Sales for the Angels from 2003-2015. Alvarado spoke about his experience with the Angels in these 12 years.