Over the years, Asia-based mixed martial arts (MMA) promotion ONE Championship has taken the sporting world by storm. Their recently concluded 100th live event, aptly titled ONE: CENTURY, drew a record-breaking 85 million viewers across 145 countries, across all platforms. The event, which featured former world champions Demetrious “Mighty Mouse” Johnson and Eddie Alvarez, also marked the promotion’s first foray into the United States’ primetime TV slot.
Another fascinating tidbit on the ONE Championship’s historic card were the number of viewers watching through the company’s live terrestrial TV and other online partners. Joe Streeter of Insider Sport shared that in China alone, more than 10 million fans watched the highly anticipated occasion live on various streaming devices. Current Chairman and CEO, Chatri Sityodtong, even claimed how these numbers have just barely scratched the surface of its full viewership potential in the region.
This, in more ways, is a testament to how ONE Championship engages and gains more fans through their digital platforms.