The New York Islanders have acquired a large sum of fans through the ways in which the team utilizes their social media accounts as well as their website. In addition, the team branches out in their community quite often, doing various community service and charitable acts. Overall, the team has displayed a large amount of care for their fans, which leads to a very large fanbase. To begin, the team mainly utilizes social medias like Instagram, Twitter, and Facebook, having large amounts of followers on each platform. The team keeps their fans updated on these accounts by posting highlights, individual statistics, roster updates, and anything else a fan might need. This keeps their fans engaged, as they are able to easily keep up with what is going on within the team. They also post about the community service events that staff, players, and fans engage in on their social media accounts. It allows fans to not only join in these community service events with the players, but also lets them notice the great work that the team is doing.
Located in the 14th most populous city in the United States, the Columbus Blue Jackets have built themselves a large fan base that contributes to their overall success. This is due to the multiple ways in which the team communicates with their fans. For example, the team utilizes social media applications such as Instagram (with 344,000 followers), Twitter (with 477,000 followers) or Facebook (with 307,000 followers). Despite the fact that these accounts rank 28th among all NHL teams in terms of quantity of followers (according to Sports Business Daily), they are still heavily utilized when delivering game highlights, statlines, post-game interviews, and many other things to their fanbase.
The Philadelphia Flyers were the first expansion team in the post–Original Six era (the original 6 hockey teams) to win the Stanley Cup, victorious in 1973 and again in 1974. Based in The City of Brotherly Love, the Flyers have a tremendous fanbase. They have 1.58 million followers on Twitter and just about 600K followers on Instagram. Additionally, the Flyers have over 1 million followers on Facebook, giving them a total of around 3.18 million followers across the major social media platforms.
Being the most recent addition to the National Hockey League, most would have expected the Las Vegas Golden Knights to experience all the struggles of new teams. However, the Vegas Knights thrived in their introduction to the NHL. Populating a Facebook page of 360K, a Twitter of 445K, and an Instagram of over 650K, the Knights have extended their fanbase beyond the Vegas area. Being located in Vegas, the tourism business allows William Foley (owner of the Knights) to organize different events in order to intrigue these tourists to watch the Knights play.
The New Jersey Devils future is filled with promising young stars and a fanbase that is always supporting the team at every game. Young stars such as Jack Huges, the number one draft pick in 2019, has proven to be worth the pick. Along with the stellar future, the Devil’s organization has prioritized their communications with fans throughout the world. With over 450K Facebook followers, 738K Twitter followers, and 310K Instagram followers, the Devil’s represent what a fan community wants in an organization. The constant news updates and articles posted gives the fans insight into the team.
With the decline of cable, it has become more and more difficult to keep watching your favorite local sports teams, as many packages have been cancelled or cut. Recently, Comcast has cut Altitude Sports, which is the sports package that shows local Colorado teams. This includes the NBA’s Denver Nuggets, MLS’s Colorado Rapids and NHL’s Colorado Avalanche. Altitude Sports is only available on DirecTV and thus, many Avalanche fans are lost and searching for a bar or restaurant to view their team. With FanWide, fans can always find the best place to watch the Avalanche with other local fans, even in Olympic City USA.
FanWide.com, the World’s Largest Sports Fan Club Network, locates the nearest venue in Colorado showing your team and your game with sound. Their fan reward program featuring FanChain Tokens (FANZ) has also been recently launched so that fans can earn rewards for simply watching their own team. Soon fans will be able redeem their FANZ for free drinks, merchandise, and even game tickets.
In a city filled with sports teams, the Pittsburgh Penguins have a very large fan base. The city of Pittsburgh has the 7th most sports championships among U.S. cities. The Penguins themselves have five Stanley Cup wins since the team’s founding in 1967. The official Penguins has a Twitter account with 1.8 million followers. The Penguins also have 1.4 million followers on Instagram and just over 1.9 million Facebook followers. They have a total of 5.1 million followers across the 3 platforms.
With a rich history and eccentric players like Patrick Kane and Jonathan Toews, The Chicago Blackhawks have been a top contender in the National Hockey League in recent years. Blackhawks fans are described as a tight-knit group and very passionate hockey fans. It is no surprise that the official team website is essential to the fanbase, connecting fans nationally through the “Community” tab. This utter sense of community permeates through the numerous Blackhawks fan clubs spread throughout the nation. With 422 known fan clubs, Blackhawks fans across the country regularly convene to watch games, simultaneously creating lasting bonds with each other. Whether it be the Chicago Born, Arizona Based Sports Fans or the Chi Town in A Town club, FanWide connects remote fans all around the country for viewing parties and other fan events.
Playing their home games at Madison Square Garden (also known as “The World’s Most Famous Arena”), the New York Rangers have built a large network of fans. This is partly due to the team’s big market location, but it is also due to the team’s internet and social media presence. On both Instagram (956,000 followers) and Twitter (1.45 million followers), the Rangers have developed strong resources for fans. Both accounts provide constant updates and highlights so that the fanbase can feel connected with their team.
The Boston Bruins have a large and accessible social media portfolio, having the 11th best hockey fan base according to Fox Sports. While Bruin fans in Boston have an great attendance rate among NHL teams, fans across the country can access information on the Bruins wherever they may be. The Bruins have the 6th most Twitter followers out of all the NHL teams with 1.45 million followers (according to statista). Adding on, the Bruins have over 2 million likes on Facebook and an additional 1.2 million followers on Instagram. The Bruins have a total following of around 4.75 million followers on the major social media platforms.