Based in Las Vegas, Nevada, The Ultimate Fighting Championship is the biggest mixed martial arts promotion company in the world. With eccentric fighters like Connor McGregor, Israel Adesanya and Jon Jones, the UFC has the biggest impact among the mixed martial arts community. Fans constantly stay engaged with fighters and promotions through various forms of social media, including Instagram and Youtube. Before each major bout, the company releases previous fights of each fighter to increase the excitement surrounding the event. Fans seriously engage with these videos as views regularly rise into the millions. FanWide allows UFC fans to connect with each other, hosting and locating various watch parties in different cities across the nation.
How ONE Championship Engages and Gains More Fans Through Digital Platforms
Over the years, Asia-based mixed martial arts (MMA) promotion ONE Championship has taken the sporting world by storm. Their recently concluded 100th live event, aptly titled ONE: CENTURY, drew a record-breaking 85 million viewers across 145 countries, across all platforms. The event, which featured former world champions Demetrious “Mighty Mouse” Johnson and Eddie Alvarez, also marked the promotion’s first foray into the United States’ primetime TV slot.
Another fascinating tidbit on the ONE Championship’s historic card were the number of viewers watching through the company’s live terrestrial TV and other online partners. Joe Streeter of Insider Sport shared that in China alone, more than 10 million fans watched the highly anticipated occasion live on various streaming devices. Current Chairman and CEO, Chatri Sityodtong, even claimed how these numbers have just barely scratched the surface of its full viewership potential in the region.
This, in more ways, is a testament to how ONE Championship engages and gains more fans through their digital platforms.