MLS has been a growing sensation in the US ever since it first arrived. While soccer (futbol in other countries), is not the most popular sport in the US, it continues to see a rise in viewership and support season after season. More specifically, the Houston Dynamo has seen an enormous rise in their fanbase. Through the team’s constant usage of social media, 316K Facebook followers, 134K Instagram followers, and 425K Twitter followers, fans are able to stay updated on team news, rumors, and game-time updates that all fans want to know about.
Sitting in PNC Arena, enjoying the Caroline Hurricanes play hockey is a thrilling experience. The chemistry and skillset of the team is unparalleled to any other. The young, thriving talent of the team brings promise for a bright future, with a Stanley Cup Trophy in mind. In order to keep fans updated with the ongoing changes and information of the Hurricanes, the front office team keeps an exceptional social media page on all platforms. With 270K Facebook followers, 335K Instagram followers, and 445K Twitter followers, the Hurricanes pride themselves not only on the ice, but off it when fans get to explore each page, learning about the ongoing events that are occuring within the team.
The Senators play their home games at the 18,652-seat Canadian Tire Centre. They have a little over 300K followers on Facebook and about 600K followers on Twitter giving them just under one million followers combined. Over their short history, they have won four division titles and, in 2003, the Presidents’ Trophy; and have once appeared in the Stanley Cup Finals.
The fan thrill that comes with watching a Washington Capitals hockey game matches no other. The pure talent, exciting stadium, and superb management sum up what all sports teams look to achieve. The ownership uses social media as a bridge between the fans and the team, giving everyone the ability to feel as if they truly are part of the Capitals community. With over 785K Instagram followers, 755K Facebook followers, and 772K Twitter followers, the Capitals strive to keep all fans around the globe up to date on news, score, and insider information.
Watching the St. Louis Blues playing the game of hockey is an experience like no other. The young, rising stars that fill the team’s roster elevate the gameplay to such a level that the stadium is filled with fans dying to get a glimpse of this talent. The Blues use social media as their main method for organizing events for fans to meet players, increase their global fanbase, and provide inside information about the team. With 740K Facebook followers, 604K Instagram followers, and 748K Twitter followers, the Blues pride themselves on having a large social media base to inspire fans from around the world to support the team.
Originally known as the New York MetroStars, the New York Red Bulls are a Major League Soccer powerhouse. With an emphasis on fast, exciting play, they have already picked up their first win of the 2020 season. The Red Bulls seriously value their fan experience, boasting an extremely successful youth academy, a player appearance program and the eleven days of service initiative. For Red Bulls supporters living across the globe, FanWide is essential as the community regularly congregates for watch parties and fan club events.
The Los Angeles Kings have created a large fanbase for themselves due to the ways they stay connected with their fans. The team utilizes their social media accounts on sites such as Instagram (617K followers), Twitter (1.2M followers), or Facebook (919K followers). On these sites they commonly post team updates, post game interviews, stats, and anything else a fan might need. These are perfect places for fans to stay updated on their team.
Did you know the Texas Rangers were originally the Washington Senators? With a rich history of players such as Nolan Ryan, Alex Rodriguez, Elvis Andrus, and more, the Rangers have become one of the most consistent clubs in the MLB. One of the many reasons for this constant success can be attributed to the foundation of strong fans both in Texas and around the world. This is evident on social media, as the Texas Rangers have 598K Instagram followers, 1.44 million Twitter followers, and 2.19 million Facebook followers. The Rangers do have a strong social media portfolio, but they have also developed a foundation for fan engagement.
Did you know that the first Major League Baseball franchise in Seattle was called the Pilots? After departing for Milwaukee, Seattle was ultimately given a new franchise in 1977: The Seattle Mariners. Legendary players such as Ken Griffey Jr., Ichiro Suzuki, Edgar Martinez, and Félix Hernández have brought success to a club and city that has some of the most passionate fans in the world of sports. Furthermore, regarding Ichiro, the Japanese fanbase of the Seattle Mariners is incredibly unique. As Ryan Divish of the Seattle Times writes, “fans, media, and an entire nation want to see him launch one of those patented line drives into left-center or a hard ground ball through the right side.” The passion of Japanese fans and fans across the globe is evident as seen through the Mariners’ strong social media portfolio. With 1.15 million Facebook followers, 611K Instagram followers, and 567K Twitter followers (2.328 million total followers), the Mariners vast following allows them to connect with fans all around the world.
The San Jose Sharks, founded in 1991, are a member of the Pacific Division of the National Hockey League’s Western Division. Known by locals as ‘The Shark Tank’, the SAP Center at San Jose has been the team’s home since 1993. The Sharks community is extremely inclusive and active among the youth, with programs like The Sharks Foundation, Little Sharks and Reading is Cool. Additionally, the hockey club engages with their broader fanbase in countless ways, including social media, the weekly newsletter and Sharks365. Remote Sharks supporters, unable to benefit from the immediate fan opportunities, must use FanWide as it connects Sharks fans through events like watch parties and fan club meet-ups.