In a city filled with sports teams, the Pittsburgh Penguins have a very large fan base. The city of Pittsburgh has the 7th most sports championships among U.S. cities. The Penguins themselves have five Stanley Cup wins since the team’s founding in 1967. The official Penguins has a Twitter account with 1.8 million followers. The Penguins also have 1.4 million followers on Instagram and just over 1.9 million Facebook followers. They have a total of 5.1 million followers across the 3 platforms.
Located in the 6th most densely populated major city, the Miami Marlins have a very large, and diverse fan base. The Marlins are accessible to anyone from any city. The Marlins have 344k followers on Twitter and 700k followers on Facebook. They also have an additional 472k followers on Instagram. The Miami Marlins have a grand total of 1.516 million followers across the 3 major social media platforms.
The Boston Bruins have a large and accessible social media portfolio, having the 11th best hockey fan base according to Fox Sports. While Bruin fans in Boston have an great attendance rate among NHL teams, fans across the country can access information on the Bruins wherever they may be. The Bruins have the 6th most Twitter followers out of all the NHL teams with 1.45 million followers (according to statista). Adding on, the Bruins have over 2 million likes on Facebook and an additional 1.2 million followers on Instagram. The Bruins have a total following of around 4.75 million followers on the major social media platforms.