The San Jose Sharks, founded in 1991, are a member of the Pacific Division of the National Hockey League’s Western Division. Known by locals as ‘The Shark Tank’, the SAP Center at San Jose has been the team’s home since 1993. The Sharks community is extremely inclusive and active among the youth, with programs like The Sharks Foundation, Little Sharks and Reading is Cool. Additionally, the hockey club engages with their broader fanbase in countless ways, including social media, the weekly newsletter and Sharks365. Remote Sharks supporters, unable to benefit from the immediate fan opportunities, must use FanWide as it connects Sharks fans through events like watch parties and fan club meet-ups.
The Sharks365 membership program is the best method of fan engagement that the San Jose Sharks offer. Members are well compensated with an official San Jose Sharks team representative that works with fans to ensure the greatest possible experience. Additional benefits include the ability to save up to 37% on playoff tickets, fifteen minute early entrance to the SAP center, priority seat selection and most importantly fan events. These unique member events range from golf outings to player meet-ups to the annual Sharks Summer Barbecue. Sharks365 members are especially fortunate, having endless opportunities to meet the players and bond with each other; however the team offers so many other forms of engagement.
For young, aspiring Sharks’ fans, the Little Sharks program is an amazing way to gain exposure to the team and learn the game of hockey. Little Sharks receive professional coaching at an affordable price, even meeting and playing with their idols. Extraordinarily loyal fans even paint their houses completely teal to become part of an exclusive group of Sharks fans that receive a shoutout on the official team website. The San Jose Sharks’ social media pages are prevalent, boasting over 500K followers on Instagram and over 800K on Twitter. The Sharks media team loves replying to fan questions and posting daily content, including giveaways and surveys.
While being a premier NHL team, the San Jose Sharks take an unprecedented pride in their fan experience. The team engages with their fans in a variety of manners that include Instagram giveaways and the Sharks365 membership program. For Sharks fans living around the world, FanWide is a great tool for team engagement and entertainment.