The Los Angeles Kings have created a large fanbase for themselves due to the ways they stay connected with their fans. The team utilizes their social media accounts on sites such as Instagram (617K followers), Twitter (1.2M followers), or Facebook (919K followers). On these sites they commonly post team updates, post game interviews, stats, and anything else a fan might need. These are perfect places for fans to stay updated on their team.
The San Jose Sharks, founded in 1991, are a member of the Pacific Division of the National Hockey League’s Western Division. Known by locals as ‘The Shark Tank’, the SAP Center at San Jose has been the team’s home since 1993. The Sharks community is extremely inclusive and active among the youth, with programs like The Sharks Foundation, Little Sharks and Reading is Cool. Additionally, the hockey club engages with their broader fanbase in countless ways, including social media, the weekly newsletter and Sharks365. Remote Sharks supporters, unable to benefit from the immediate fan opportunities, must use FanWide as it connects Sharks fans through events like watch parties and fan club meet-ups.
The National Hockey League’s Anaheim Ducks, originally founded in 1993, prioritize their fan experience as much as their players’. Their official website offers insight into how the team connects with its fan base through promotions, subscriptions and other engagement opportunities. For example, the club runs various hockey programs, allowing children, teenagers, adults and people with disabilities to enjoy the game of hockey in a Ducks’ environment. These programs are extremely inclusive and strive to improve individual skill, while impressing the team’s core values upon its fans. Additionally, the Ducks’ Hockey Spot, located in front of the south entrance of the Honda Center, offers fans an entertaining destination before games. Although these opportunities are only available to fans in the greater Anaheim area, FanWide ensures that remote fans have the ability to connect and bond through watch parties or other team events.