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The Success of the Vegas Golden Knights

The Vegas Golden Knights have played one complete NHL regular season and are already making the franchise’s first appearance in the Stanley Cup Finals. They’ve built a brand out in the desert of Nevada. Historically, expansion teams in American sports struggle in their opening years like the Toronto Raptors, Vancouver/Memphis Grizzlies, and Houston Texans. However, the Golden Knights have broken the curse.

In the 2017-2018 NHL season, their inaugural season, the Golden Knights boasted an astonishing 51 wins, securing the top place in the Pacific Division, and a spot in the Stanley Cup Playoffs. Currently, they are up 1-0 in the Stanley Cup Finals against the Washington Capitals. This situation begs a few major questions. How did the Vegas Golden Knights accomplish so much in their first season of NHL play? And what are the implications of their success?

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