The Tampa Bay Lightning have developed a massive fanbase all over the globe through the knowledgeable use of social media and their team website. The usage of Facebook (542K followers), Instagram (524K followers), and Twitter (704K followers) encourages and inspires members of the Tampa Bay community, as well as people worldwide, to follow the team and show their support through each and every platform. The team employs specific people who are specialized in social media platforms in order to introduce new people to the greatness of the organization and keep all fans updated on team news, events, and rumors.
