The New Jersey Devils future is filled with promising young stars and a fanbase that is always supporting the team at every game. Young stars such as Jack Huges, the number one draft pick in 2019, has proven to be worth the pick. Along with the stellar future, the Devil’s organization has prioritized their communications with fans throughout the world. With over 450K Facebook followers, 738K Twitter followers, and 310K Instagram followers, the Devil’s represent what a fan community wants in an organization. The constant news updates and articles posted gives the fans insight into the team.
The usage of social media allows the fans to get insight into the team’s insider information and feel as if they are part of the organization themselves. Along with social media, the Devil’s are very interactive with their fans. Some of these initiatives include Hockey Fights Cancer and player hospital visits. The organization also prides themselves on giving the youth an opportunity to play hockey themselves. Their youth hockey program strongly encourages kids ages 5-9 to play. This program teaches the kids fundamental hockey skills and provides them with all equipment needed. The organization also offers opportunities for fans to interact with the players. Available experiences range from tunnel high-fives to a photo at center ice. These offers provide fans with genuine experiences with the team and strengthens the bond between fan and player.
The Prudential Center (home of the Devils) also gives fans the chance to experience different events. Upcoming events include college basketball games and many concerts with the artists varying to entice all fans. The usage of social media along with in person events allows the Devil’s community to feel as if they are part of the team. They feel incorporated within the team and the unbelievably strong fanbase represents this.
Along with the better known social media accounts, smaller websites primary focused on the devils, such as AllAboutTheJersey focus their articles on specific in-game updates of the devils. The authors of the website also provide supporters with post game analysis of each game. Fan’s interest in the organization illustrates the importance of social media and the impact it can have on the interest of a team. The bright future of the Devil’s as well as the constant contact between the organization and the fans certainly leads to a strong community.
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