Relocation is always a difficult process for an NFL team. It is difficult to leave behind a passionate and devoted fan base. The team’s move was initially met with skepticism, as many wondered how the Chargers would fare in a new market. However, there is one surefire way for a team to endure themselves to a new fanbase: winning.
With a strong 12-4 season this year, fan interest in the team has increased, and some of these concerns have lessened. Although the Chargers won an AFL championship in 1963, the team has only reached the Super Bowl once, losing in 1995. Led by a talented roster highlighted by potential Hall of Fame quarterback Philip Rivers, offensive stars like running back Melvin Gordon and wide receiver Keenan Allen, and a fearsome defense led by defensive end Joey Bosa and Derwin James, who was named a first team All Pro as a rookie, the Chargers look primed to take home their first Lombardi Trophy shortly.
When a team moves, it is always difficult to balance the loyalty of existing fans with the interest of new fans. Existing fans may feel offended, while new fans may not feel a connection. A team must do its best to maintain fans while simultaneously appealing to new ones. As the Chargers learned when attempting to design a new logo, this can be a difficult balance. As entailed in a past FanWide blog post, a team must ensure that they maintain some of their past identity to keep fans interested, even when trying to brand in a new area.
The official team website is full of information for fans, not only about the team but about promotions, events, and even the new LA stadium as well. To keep in touch with fans in Los Angeles, San Diego, and across the rest of the country, the Chargers are active across social media. The team has over 1.5 million likes on Facebook, over 500k followers on Instagram, and over 800k followers on Twitter. There are also numerous Chargers fan websites and fan pages across social media. Bolt Beat, the team Fansided blog, and Bolts from the Blue, the team SBNation blog, are among the many Chargers fan sites.
A wide network of Chargers fan clubs exists across the country, with fan clubs largely concentrated in both San Diego and Los Angeles. One such prominent Chargers fan club is the WeChargeLA fan club, which runs events in the LA area. FanWide has its own listing of Chargers fan clubs, with 14 fan clubs currently listed. These clubs are largely split between LA and San Diego, showing both the development of new fans and the persistence of old ones.
Passionate Chargers fans in San Diego and LA alike are ready to follow their team to glory, which they hope will come sooner rather than later. FanWide, the world’s largest fan club network, is running a competition to identify the top pro football fan club in the country. Do you think that your Tennessee Titans fan club can be named the nation’s Top Football Fan Club? Visit https://fanwi.de/TFFC to learn more and enter. The grand prize includes an athlete appearance at one of your fan club’s upcoming events! #TopFootballFanClub