Throughout history the popularity of sports betting has frequently been associated with wider interest in a given sport itself, so it is no surprise that in the age of online bookmakers this correlation continues to exist.
Of course the sticky issue of the legality of sports betting on a region-by-region basis does make this matter a little more complex, so here is a rundown of how things are shaping up in terms of viewership and fan engagement across the US and North America as a whole.
