The Boston Bruins have a large and accessible social media portfolio, having the 11th best hockey fan base according to Fox Sports. While Bruin fans in Boston have an great attendance rate among NHL teams, fans across the country can access information on the Bruins wherever they may be. The Bruins have the 6th most Twitter followers out of all the NHL teams with 1.45 million followers (according to statista). Adding on, the Bruins have over 2 million likes on Facebook and an additional 1.2 million followers on Instagram. The Bruins have a total following of around 4.75 million followers on the major social media platforms.
