Located in the 14th most populous city in the United States, the Columbus Blue Jackets have built themselves a large fan base that contributes to their overall success. This is due to the multiple ways in which the team communicates with their fans. For example, the team utilizes social media applications such as Instagram (with 344,000 followers), Twitter (with 477,000 followers) or Facebook (with 307,000 followers). Despite the fact that these accounts rank 28th among all NHL teams in terms of quantity of followers (according to Sports Business Daily), they are still heavily utilized when delivering game highlights, statlines, post-game interviews, and many other things to their fanbase.
Columbus Blue Jackets NHL Watch Parties & Fan Club Events for CBJ
Nationwide Stadium, home to the Columbus Blue Jackets