Since the Dallas Mavericks were founded in 1980, they have put a strong emphasis on fan engagement. Considering Dallas is the 5th largest media market in the United States (according to Nielsen), the Mavericks have successfully maintained a solid social media following in the three major platforms. The @Mavs have about 1.59 million Twitter followers, which ranks well above the average among NBA teams. The Dallas Mavericks Instagram page, with 1.2 million followers, is a highly engaging resource for Mavs fans everywhere. The @Mavericks Facebook page, with almost 4.375 million likes, ranks 12th in the league. The sum total of followers across the three social media outlets of the Mavericks totals approximately 7.165 million. All three of these accounts provide interactive fan-based content, scores, team updates, and more which allow #Mavs fans to connect with their team regardless of where they live.
With the 2017 NBA season coming to a close, it’s time to take a look back at the top highlight videos of the season.
According to Google Trends data, these are the top 5 most viewed clips that you must watch!
5. LeBron James vs. Kevin Durant on Christmas Day 2016 (1.6 Million Views)
The rivalry – once quite heated, but more recently quieted, was resurrected and made for a game for everyone to enjoy.