Since the Dallas Mavericks were founded in 1980, they have put a strong emphasis on fan engagement. Considering Dallas is the 5th largest media market in the United States (according to Nielsen), the Mavericks have successfully maintained a solid social media following in the three major platforms. The @Mavs have about 1.59 million Twitter followers, which ranks well above the average among NBA teams. The Dallas Mavericks Instagram page, with 1.2 million followers, is a highly engaging resource for Mavs fans everywhere. The @Mavericks Facebook page, with almost 4.375 million likes, ranks 12th in the league. The sum total of followers across the three social media outlets of the Mavericks totals approximately 7.165 million. All three of these accounts provide interactive fan-based content, scores, team updates, and more which allow #Mavs fans to connect with their team regardless of where they live.
Outside of social media, the Mavericks offer numerous official outlets for fans to interact with the team and the city of Dallas. The Community Ticket Block is a unique program that allows youth non-profit organizations the chance to watch Luka Doncic and the rest of the Mavs in person. The Mavericks also offer a program that is unmatched by the rest of the NBA teams. Club Maverick is an opportunity for extremely dedicated Mavs fans to experience the full Dallas experience. From Locker Room Lunches to Chalk Talk with the team and the chance to watch a Postgame Press Conference, Club Maverick is an amazing way Mavs fans can show their pride. If you can’t watch Mark Cuban’s squad in person, you can always get MavsMan and Champ to come to your event in a Mascot Vehicle. Finally, for Mavs fans all around the world, the Mavs Insider is an excellent resource to know the latest news and updates on everything Dallas. No matter where you live, there are phenomenal official ways that Mavs fans of all ages can show their #Mavericks spirit.