Since the Dallas Mavericks were founded in 1980, they have put a strong emphasis on fan engagement. Considering Dallas is the 5th largest media market in the United States (according to Nielsen), the Mavericks have successfully maintained a solid social media following in the three major platforms. The @Mavs have about 1.59 million Twitter followers, which ranks well above the average among NBA teams. The Dallas Mavericks Instagram page, with 1.2 million followers, is a highly engaging resource for Mavs fans everywhere. The @Mavericks Facebook page, with almost 4.375 million likes, ranks 12th in the league. The sum total of followers across the three social media outlets of the Mavericks totals approximately 7.165 million. All three of these accounts provide interactive fan-based content, scores, team updates, and more which allow #Mavs fans to connect with their team regardless of where they live.
Outside of social media, the Mavericks offer numerous official outlets for fans to interact with the team and the city of Dallas. The Community Ticket Block is a unique program that allows youth non-profit organizations the chance to watch Luka Doncic and the rest of the Mavs in person. The Mavericks also offer a program that is unmatched by the rest of the NBA teams. Club Maverick is an opportunity for extremely dedicated Mavs fans to experience the full Dallas experience. From Locker Room Lunches to Chalk Talk with the team and the chance to watch a Postgame Press Conference, Club Maverick is an amazing way Mavs fans can show their pride. If you can’t watch Mark Cuban’s squad in person, you can always get MavsMan and Champ to come to your event in a Mascot Vehicle. Finally, for Mavs fans all around the world, the Mavs Insider is an excellent resource to know the latest news and updates on everything Dallas. No matter where you live, there are phenomenal official ways that Mavs fans of all ages can show their #Mavericks spirit.
Other than the official Mavs opportunities, there are also many unofficial Mavericks fan clubs and websites that assist with the Dallas fan experience world-wide. As Luka Doncic and Kristaps Porzingis bring the Mavericks into the post-Nowitzki era, Mavericks fans are so excited. The Smoking Cuban is the Fansided website that features Mavs news and analysis. Mavs Moneyball, the SBNation website, similarly provides Mavericks fans with a fan perspective of updates and analysis. It is a Dallas Mavericks fan community that shares opinions, updates, and more.
With respect to media outlets, there are several accounts across Instagram, Facebook, and Twitter that allow fans to connect to Mavs Nation wherever they live. On Instagram, @mavswave, part of @wave.tv, provides Mavericks fans with daily media and news and is “the best Dallas Mavericks community on IG.” The Dallas Mavericks Fans For Life, a group of over 4,700 on Facebook, allows Mavs fans to connect with one another on a global level. On Twitter, @DallasMavsWorld brings informed opinions and articles surrounding everything about the Dallas Mavericks.
Finally, FanWide, the world’s top fan club network, is also host to a few Mavs fan clubs, with 23 currently listed as well as numerous watch parties. FanWide is the “first social network focused on connecting you with other sports fans…at bars and restaurants.” Please contact FanWide if you are interested in creating your own Mavericks fan club, or registering your Mavericks fan club with our database. No matter where you live and work, FanWide keeps Mavericks fans connected to their team.