The Detroit Pistons organization, first founded in 1941, prioritize their fans’ experience a great deal. This leads to a large fanbase that continually supports the team year after year. To begin, the team prioritizes their fans through their different social media platforms and the way they utilize them. Whether it be Instagram (1.1M followers), Twitter (940K followers), or Facebook (1.8M followers), the team keeps their fans updated on all matters. These matters include roster news, starting lineup changes, post game stats, etc. Overall, these accounts keep fans very content, as it is easy for them to keep up with their favorite NBA team.
The Atlanta Hawks have an established social media portfolio, considering Atlanta is a formidable media market (10th according to Nielsen). The Hawks Facebook page, with 1.6 million followers, is 25th in the league. Having said that, the Hawks have about 1.2 million Twitter followers, which ranks 15th among NBA teams and 1 million Instagram followers, which is right at the average among NBA teams. Combining the three major social media outlets, the Atlanta Hawks have approximately 3.8 million followers. Hawks fans all around the world have access to vital basketball information as well as interactive fan-based content through the Hawks social media accounts.
The Sacramento Kings social media presence certainly makes Kings fans feel #SacramentoProud. With Vivek Ranadivé, founder of TIBCO, at the helm of the Kings franchise, the Kings are at the forefront of technology in the NBA. Considering Sacramento is 20th in regards to media market size in the United States (according to Nielsen), the Kings have successfully constructed a social media following on Instagram, Facebook, and Twitter. The @Kings Twitter, home to the NBA’s “loudest fans,” has about 1.05 million followers, which ranks just below the average among NBA teams. The Sactown Kings Instagram page, with 1.2 million followers, provides interactive posts for fans like Kings Trivia as well as updates and the latest news for everything @Kings. The Kings Facebook page, with almost 7.5million likes, ranks 8th in the league, an astonishing number relative to its media market size. The sum total of followers across the three social media outlets of the Kings totals approximately 9.75 million. The social media platform of the #SacramentoKings provides an outstanding method for Kings fans to connect with the team regardless of where they live.
The Phoenix Suns may play for the city of Phoenix, but they also represent the entire desert area of southwestern USA. Although the Suns have struggled in the recent past, a young core has been established that are set to rejuvenate the city of Phoenix. Revolving around Devin Booker, the Suns have begun to form a core group of players around their star player. The 2018 first overall pick, Deandre Ayton, is progressing nicely, along with Kelly Oubre Jr. and Mikal Bridges. They have not made the playoffs since 2010, but there is no reason not to believe that this is the year that things will change. Deandre Ayton, the 2018 first overall pick, is progressing nicely, along with Kelly Oubre Jr and Mikal Bridges. This young core also has veteran point guard Ricky Rubio who will be integral as a veteran in the locker room. Like in Philadelphia, Phoenix has been “trusting the process” the past couple of seasons in order to create a core foundation of young stars that is able to make a playoff push.
Due to their location in the nation’s capital, the Washington Wizards gather a lot of fan interest. In DC, there are a lot of Washington Wizards fans. The Wizards draw many fans to watch their games due to the phenomenal history of the Washington Bullets, especially in the 1970’s. Within that decade, the Bullets won 4 conference championships, as well as one NBA championship in the 1978 season. If you want to feel like you are in DC a part of every Washington Wizards game, there are several ways to stay connected. There are many fan clubs that include day to day news and rumors about the Wizards’ most recent transactions and reports, many of which are on Instagram. The most prominent fan page accounts are @wizardsnations and @wizardswave.
Since the Dallas Mavericks were founded in 1980, they have put a strong emphasis on fan engagement. Considering Dallas is the 5th largest media market in the United States (according to Nielsen), the Mavericks have successfully maintained a solid social media following in the three major platforms. The @Mavs have about 1.59 million Twitter followers, which ranks well above the average among NBA teams. The Dallas Mavericks Instagram page, with 1.2 million followers, is a highly engaging resource for Mavs fans everywhere. The @Mavericks Facebook page, with almost 4.375 million likes, ranks 12th in the league. The sum total of followers across the three social media outlets of the Mavericks totals approximately 7.165 million. All three of these accounts provide interactive fan-based content, scores, team updates, and more which allow #Mavs fans to connect with their team regardless of where they live.
As Donovan Mitchell, Rudy Gobert, and Mike Conley lead the Utah basketball squad into an exciting period of winning basketball, Utah fans and NBA fans everywhere have begun to #TakeNote. The Jazz are serious contenders in the NBA, and they also have developed a highly competitive social media presence as well. Considering Utah is 30th in media market size in the United States (according to Nielsen), the Jazz have created highly pages on Instagram, Facebook, and Twitter. The Jazz Twitter Page, with 937 thousand followers, posts engaging content for Jazz fan in Salt Lake City and around the world. The Sactown Kings Instagram page, with 858 thousand allows Jazz fans to follow Spida Mitchell and the rest of the Jazz players throughout the year. The #UtahJazz Facebook page, with more than 1.8 million likes, is another excellent resource for Jazz fans everywhere. The sum total of followers across the three social media outlets of the Jazz totals approximately 3.595 million. All three social media accounts of the Jazz allow Utah fans to #TakeNote regardless of where they live.
The Indiana Pacers have a strong social media presence, considering Indianapolis is a smaller media market (28th) relative to cities such as Los Angeles, New York, and Chicago (according to Nielsen). The Pacers have about 1.21 million Twitter followers, which ranks at about the average among NBA teams. The Indiana Pacers Instagram, with 1.5 million followers, is also right at the average of NBA teams and its Facebook page, with 3.2 million followers, is in the top half of the league. The sum of followers across the three social media outlets of the Pacers totals approximately 5.91 million. These accounts provide Pacers fans with excellent and vital basketball information as well as fan-based content.
Playing in Charlotte represents more than just the city. The Charlotte Hornets play for the Carolinas (North Carolina and South Carolina), but also for the greatest basketball figure of all time: Michael Jordan. Michael Jordan, a six time NBA champion and a 5 time NBA MVP, is the owner and chairman of the Hornets. The Hornets (previously the New Orleans Pelicans) play for “Buzz City”. All Hornets fans exert the strength and passion inherent in the “Buzz City” motto. To stay connected to the Hornets organization, there are several fan clubs and fan club pages on social media. The most notable unofficial Charlotte Hornets fan club with the most followers on Instagram is @charlottehornetsonly.
Despite their small market size, the Milwaukee Bucks have a strong national, and international, fan network, with fan clubs spread across the nation. To maintain a close connection with their vast network of fans, the Bucks have a strong social media presence. The team has official accounts on Facebook, Twitter, and Instagram, currently with over 1.8 million Facebook likes, 1 million Twitter followers, and 2 million Instagram followers. Each of these accounts serves as an excellent source of news, highlights, and other Bucks content for fans worldwide. The official team hashtag, and a common mantra among Bucks supporters, is #FearTheDeer.