The Indiana Pacers have a strong social media presence, considering Indianapolis is a smaller media market (28th) relative to cities such as Los Angeles, New York, and Chicago (according to Nielsen). The Pacers have about 1.21 million Twitter followers, which ranks at about the average among NBA teams. The Indiana Pacers Instagram, with 1.5 million followers, is also right at the average of NBA teams and its Facebook page, with 3.2 million followers, is in the top half of the league. The sum of followers across the three social media outlets of the Pacers totals approximately 5.91 million. These accounts provide Pacers fans with excellent and vital basketball information as well as fan-based content.
Outside of the social media, the Pacers offer a variety of impressive resources that promote the overall fan experience. The Junior Pacers Hoops Tour facilitates free basketball clinics for energetic and young Pacers fans (ages 6-14) that live throughout Central Indiana in the summer. It is first come, first serve, but those who are lucky enough to gain a spot will learn from the legend Darnell Hillman, also known as Dr. Dunk. Another unique opportunity for emerging Pacers fans is to join the Pacers Kids Club. Through this resource, young fans receive discounts, invitations to exclusive events, and more.