Basketball, Fan Clubs, Fan Data

Sacramento Kings

The Sacramento Kings social media presence certainly makes Kings fans feel #SacramentoProud. With Vivek Ranadivé, founder of TIBCO, at the helm of the Kings franchise, the Kings are at the forefront of technology in the NBA. Considering Sacramento is 20th in regards to media market size in the United States (according to Nielsen), the Kings have successfully constructed a social media following on Instagram, Facebook, and Twitter. The @Kings Twitter, home to the NBA’s “loudest fans,” has about 1.05 million followers, which ranks just below the average among NBA teams. The Sactown Kings Instagram page, with 1.2 million followers, provides interactive posts for fans like Kings Trivia as well as updates and the latest news for everything @Kings. The Kings Facebook page, with almost 7.5million likes, ranks 8th in the league, an astonishing number relative to its media market size. The sum total of followers across the three social media outlets of the Kings totals approximately 9.75 million. The social media platform of the #SacramentoKings provides an outstanding method for Kings fans to connect with the team regardless of where they live. 

Basketball, Sports Fan Data, Uncategorized, watch party

Dallas Mavericks

Since the Dallas Mavericks were founded in 1980, they have put a strong emphasis on fan engagement. Considering Dallas is the 5th largest media market in the United States (according to Nielsen), the Mavericks have successfully maintained a solid social media following in the three major platforms. The @Mavs have about 1.59 million Twitter followers, which ranks well above the average among NBA teams. The Dallas Mavericks Instagram page, with 1.2 million followers, is a highly engaging resource for Mavs fans everywhere. The @Mavericks Facebook page, with almost 4.375 million likes, ranks 12th in the league. The sum total of followers across the three social media outlets of the Mavericks totals approximately 7.165 million. All three of these accounts provide interactive fan-based content, scores, team updates, and more which allow #Mavs fans to connect with their team regardless of where they live.

Basketball, Fan Clubs, Fan Data

The Utah Jazz

As Donovan Mitchell, Rudy Gobert, and Mike Conley lead the Utah basketball squad into an exciting period of winning basketball, Utah fans and NBA fans everywhere have begun to #TakeNote. The Jazz are serious contenders in the NBA, and they also have developed a highly competitive social media presence as well. Considering Utah is 30th in media market size in the United States (according to Nielsen), the Jazz have created highly pages on Instagram, Facebook, and Twitter. The Jazz Twitter Page, with 937 thousand followers, posts engaging content for Jazz fan in Salt Lake City and around the world. The Sactown Kings Instagram page, with 858 thousand allows Jazz fans to follow Spida Mitchell and the rest of the Jazz players throughout the year. The #UtahJazz Facebook page, with more than 1.8 million likes, is another excellent resource for Jazz fans everywhere. The sum total of followers across the three social media outlets of the Jazz totals approximately 3.595 million. All three social media accounts of the Jazz allow Utah fans to #TakeNote regardless of where they live. 

Basketball, Fan Clubs

Indiana Pacers

The Indiana Pacers have a strong social media presence, considering Indianapolis is a smaller media market (28th) relative to cities such as Los Angeles, New York, and Chicago (according to Nielsen). The Pacers have about 1.21 million Twitter followers, which ranks at about the average among NBA teams. The Indiana Pacers Instagram, with 1.5 million followers, is also right at the average of NBA teams and its Facebook page, with 3.2 million followers, is in the top half of the league. The sum of followers across the three social media outlets of the Pacers totals approximately 5.91 million. These accounts provide Pacers fans with excellent and vital basketball information as well as fan-based content. 

Basketball, Events, Fan Clubs

Portland Trail Blazers

The Portland Trail Blazers have a thriving social media portfolio, considering Portland is the 21st in media market size among NBA teams. (according to Nielsen). The Blazers Facebook page, with almost 2.5 million likes, ranks 18th in the league. The Blazers also have about 1.23 million Twitter followers, which ranks 17th among NBA teams and 1.5 million Instagram followers, above the average among NBA teams. Combining the three major media outlets of the #Blazers, there are approximately 5.23 million followers. The Blazers social media accounts provide Trail Blazers fans all around #RipCity and the world with access to essential basketball information and fan-based content.