The Atlanta Hawks have an established social media portfolio, considering Atlanta is a formidable media market (10th according to Nielsen). The Hawks Facebook page, with 1.6 million followers, is 25th in the league. Having said that, the Hawks have about 1.2 million Twitter followers, which ranks 15th among NBA teams and 1 million Instagram followers, which is right at the average among NBA teams. Combining the three major social media outlets, the Atlanta Hawks have approximately 3.8 million followers. Hawks fans all around the world have access to vital basketball information as well as interactive fan-based content through the Hawks social media accounts.
The Atlanta Hawks show a true commitment to the Atlanta community through a variety of impactful initiatives. To stay #truetoatlanta, the Atlanta Hawks have developed a community action plan. The first part of the program is a basketball academy that provides summer camps, game day clinics, coaching resources, and more for young Hawks fans. The Atlanta Hawks Foundation similarly works to engage with emerging Hawks fans to promote basketball and improve the #ATL as a whole. Another vital aspect of the Hawks community initiative is the partnership with Vision to Learn. The Hawks are committed to helping kids have proper vision. There is also the Atlanta Hawks Talent Requests. Hawks fans can bring the #ATLDancers, #HarrytheHawk, and the #FlightCrew to special parties events. For Hawks fans all around the world, there is the free HIGHLIGHT REEL NEWSLETTER, which provides exclusive information on the team, special ticket offers, and other special ways fans can interact with the hawks.