Despite their small market size, the Milwaukee Bucks have a strong national, and international, fan network, with fan clubs spread across the nation. To maintain a close connection with their vast network of fans, the Bucks have a strong social media presence. The team has official accounts on Facebook, Twitter, and Instagram, currently with over 1.8 million Facebook likes, 1 million Twitter followers, and 2 million Instagram followers. Each of these accounts serves as an excellent source of news, highlights, and other Bucks content for fans worldwide. The official team hashtag, and a common mantra among Bucks supporters, is #FearTheDeer.
The Bucks’ team website contains a Fan Zone with numerous fan resources. It includes competitions, giveaways, and photo galleries. It also contains an official team watch party directory, the Bucks Bar Network. Bango’s Kids Club contains numerous benefits for younger Bucks fans. The general team website provides fans with other resources and information.