The Portland Trail Blazers have a thriving social media portfolio, considering Portland is the 21st in media market size among NBA teams. (according to Nielsen). The Blazers Facebook page, with almost 2.5 million likes, ranks 18th in the league. The Blazers also have about 1.23 million Twitter followers, which ranks 17th among NBA teams and 1.5 million Instagram followers, above the average among NBA teams. Combining the three major media outlets of the #Blazers, there are approximately 5.23 million followers. The Blazers social media accounts provide Trail Blazers fans all around #RipCity and the world with access to essential basketball information and fan-based content.
The Portland Trail Blazers also offer other official outlets for Blazers fans to interact with each other and the Portland community. On the Blazers website, fans can find the tab labeled Impact. The Blazers have a powerful three-part community initiative to help underserved families where they live, learn, and play. If you are #RipCity, you can sign up for the community newsletter to find out how you can get involved. There are numerous programs including Read Big, which promotes meeting literacy benchmark, and Hometown Heroes, where the Blazers bring servicemen and women home games and introduce them to the crowd.