The Portland Trail Blazers have a thriving social media portfolio, considering Portland is the 21st in media market size among NBA teams. (according to Nielsen). The Blazers Facebook page, with almost 2.5 million likes, ranks 18th in the league. The Blazers also have about 1.23 million Twitter followers, which ranks 17th among NBA teams and 1.5 million Instagram followers, above the average among NBA teams. Combining the three major media outlets of the #Blazers, there are approximately 5.23 million followers. The Blazers social media accounts provide Trail Blazers fans all around #RipCity and the world with access to essential basketball information and fan-based content.
The Portland Trail Blazers also offer other official outlets for Blazers fans to interact with each other and the Portland community. On the Blazers website, fans can find the tab labeled Impact. The Blazers have a powerful three-part community initiative to help underserved families where they live, learn, and play. If you are #RipCity, you can sign up for the community newsletter to find out how you can get involved. There are numerous programs including Read Big, which promotes meeting literacy benchmark, and Hometown Heroes, where the Blazers bring servicemen and women home games and introduce them to the crowd. The Blazers also have two special team-based initiatives. Under Threes for Trees program, for every three-pointer that Damian Lillard or CJ McCollum drains, Daimler Trucks and Friends of trees plants a tree. For Block Out Cancer, Hassan Whiteside, Jusuf Nurkic, and the rest of the Blazers work to block shots and for each blocked shot, Genentech donates $25 to the Children’s Cancer Association. One unique aspect of the Portland Trail Blazers official programs is Rip City United. By belonging to this special group of diehard season-ticket Blazers fans, you have first access to seats, discounts on clothing and food, exclusive access to private events, and more. The Rip City 3 on 3 Tournament is the most distinct and significant Blazers program. The annual tournament takes place at the Rose Quarter Campus on July 27th and 28th. There are divisions for all ages and skill levels. Not only is there a 3 on 3 tournament, but there is also a 3-point shootout, a Slam Dunk Contest presented by Sprite, and a Youth Skills Challenge. The Blazers offer a variety of official options for Portland fans to show their pride in the community and beyond.
Other than the official Portland Trail Blazers programs, there are unofficial ways that #RipCity fans can interact with the Blazers. Blazer’s Edge, the SBNation website for the Portland Trail Blazers, provides Trail Blazers fans with a Blazers community, with fan posts, fan shots, betting odds, news, and analysis. Regarding fan produced social media accounts, Blazers Edge also produces a twitter account called @blazersedge. Rip City Project, the Fansided branch of the Blazers, is composed of editorials, analysis, rumors, scenarios, and more articles regarding the current state of Rip City. Both websites are great resources for Portland Trail Blazers fans to show their support for the team from The City of Roses. @blazerswave on Instagram, which is connected to @wave.tv, is an excellent source for Portland in-season and off-season news, analysis, and overall pride. On Facebook, diehard Blazers fans can join the group Portland Trail Blazers, with 21 thousand members. The group provides Blazers fans everywhere with the ability to interact with those who are dedicated to Damian Lillard, C.J. McCollum, and the rest of #RipCity. Apart from Social Media, FanWide, the world’s top fan club network, is also host to many Blazers fan clubs, with 10 currently listed as well as numerous watch parties, allowing those who are #ForeverRipCity to show their pride. FanWide is the “first social network focused on connecting you with other sports fans…at bars and restaurants.” Please contact FanWide if you are interested in creating your own Blazers fan club, or registering your trail Blazers fan club with our database. No matter where you live and work, both the team and groups like FanWide keep Blazers fans connected to their team.