The Kansas City Chiefs are currently 9-2, driven by an offense rated in the top 3 league-wide in almost every measurable statistic. At this point, it’s not a matter of if they will make the playoffs but how far they will go. The Chiefs have a history of making early playoff exits, and this year, they will be looking to turn a new leaf. With young phenom Patrick Mahomes under center, many followers of the league believe that this could be the year that the Chiefs show the rest of the league that they are more than a regular season team.
The Chiefs have very active fans throughout the country. Unsurprisingly, they are undefeated at home, and their fans’ contributions show up on paper. Arrowhead Stadium, the Chiefs’ home, is the world’s loudest stadium, a fact that can only be attributed to this particularly devoted fan base. As these first 16 games come to an end, the elite teams of the NFL begin the real season. With a fan base as loud and loyal as theirs, the Chiefs will look to carry their home-field advantage through the post-season and end the year with some hardware.
The Chiefs’ website has one of the more involved fan sections among NFL teams. The Chiefs’ fan loyalty system rewards fans for watching games and reading articles. This rewards out-of-market fans as well, keeping those who can’t attend games connected to the organization. Additionally, the Chiefs have a “kids club,” essentially a fan club for kids. This group gives kids access to monthly contests and exclusive events. These two programs, along with multiple other benefits and opportunities keep the organization and the fans connected, a key to the Chiefs recent success. They broadcast this success on their social media pages. Their Instagram page has 700k followers, twitter page has 1.2 million followers, and they have 1.5 million likes on facebook, altogether a broad-reaching social portfolio.