Located in Detroit, the Tigers have built up a large quantity of fans which contributes to their overall success. This is partly because of the way the team utilizes their social media accounts. This is seen on Instagram (691K followers), Twitter (1.46M followers), and Facebook (2.18M followers). With all of these followers, the team is able to update their fans on all things Tigers, keeping the fans very content. Commonly, the team posts highlights, post game interviews, and team updates in the offseason. During this past offseason, the team has been posting about player birthdays, special events, or community service activities within the franchise. Overall, this leads to a satisfied fanbase, as they remain engaged with the team, even when there aren’t any games being played.