The Indiana Pacers have a strong social media presence, considering Indianapolis is a smaller media market (28th) relative to cities such as Los Angeles, New York, and Chicago (according to Nielsen). The Pacers have about 1.21 million Twitter followers, which ranks at about the average among NBA teams. The Indiana Pacers Instagram, with 1.5 million followers, is also right at the average of NBA teams and its Facebook page, with 3.2 million followers, is in the top half of the league. The sum of followers across the three social media outlets of the Pacers totals approximately 5.91 million. These accounts provide Pacers fans with excellent and vital basketball information as well as fan-based content.