LaLiga, one of the premier leagues of European “football,” is quickly becoming a mainstay sport in the United States. As Boris Gartner, CEO of LaLiga North America stated, “We want to help grow LaLiga in the U.S.” (Digiday). With many of the top players in the world featured among Spanish football clubs, Americans could not be more excited about this development. So, what does this partnership between two of the strongest countries in the world (Spain and the United States) entail?