With a rich history and eccentric players like Patrick Kane and Jonathan Toews, The Chicago Blackhawks have been a top contender in the National Hockey League in recent years. Blackhawks fans are described as a tight-knit group and very passionate hockey fans. It is no surprise that the official team website is essential to the fanbase, connecting fans nationally through the “Community” tab. This utter sense of community permeates through the numerous Blackhawks fan clubs spread throughout the nation. With 422 known fan clubs, Blackhawks fans across the country regularly convene to watch games, simultaneously creating lasting bonds with each other. Whether it be the Chicago Born, Arizona Based Sports Fans or the Chi Town in A Town club, FanWide connects remote fans all around the country for viewing parties and other fan events.
The Chicago Blackhawks are unique to the NHL, focusing on the fan experience as much as the success of the team. Showcased through the official website, they especially engage with the youth through the Little Blackhawks, JuniorHawks pregame skate program, summer camps. The team even goes so far to connect fans and players by posting players’ playlists to Spotify and hosting fitness events.