The New York Giants have struggled as of late. After a 3-13 2017 campaign, the Giants currently sit at 2-7. And yet, week after week, their stadium is full. The Giants are unique in that they possess a quality that most other professional football teams could only dream of: perpetual relevancy. Despite their objective failure in the past two seasons, the Giants remain one of the most popular professional teams for three main reasons. Primarily, the New York sports market is both the largest and one of the most lucrative markets in the country.
Even while consistently losing, the Giants can always rely on thorough and exciting media coverage that reaches the entire country. Secondly, the Giants remain relevant because some of the most polarizing stars in the sport always seem to find their way to the team. Players like Odell Beckham Jr. and Landon Collins always find a way to remain in the spotlight. Love them or hate them, nobody can stop watching them play.
And finally, perhaps the most important contributor to the Giants’ reputation is their fans. Year in and year out, Giants fans keep showing up to games and engaging in the community. Whether they are enjoying success or toughing out failure, you’ll be hearing about the Giants. Their fans and their city will make sure of it.
The Giants organization has taken steps to ensure that their fan engagement is locked in. The Giants have a “fanzone” on their website which gives fans the chance stay in tune with the team. Through the “fanzone,” the Giants give fans access to their library of podcasts, newsletter sign up, weekly wallpapers, and more; all of this is proof that the Giants recognize that their most valuable asset is their fan base. Additionally, the Giants maintain successful social media pages. With 1.7 million Instagram followers, 1.8 million Twitter followers, and 3.9 million likes on Facebook, the Giants have direct access to a large portion of their fan base. They use these channels to keep their fans engaged and informed. Like many teams, the Giants are very aware of their fans and make sure that they treat them right.
The Giants have a variety of fan clubs across North America and are beginning to gain popularity overseas. The Giants organization officially organizes one interesting club in particular: the Giants Women’s Club. Perhaps one of the more popular Giants fan clubs, the Giant’s Women’s Club was created to grow the female fan base and has had success in doing so. The club has member-only events like flag football games and player meetups. While there are no centrally organized Giants fan clubs, there are hundreds of local fan clubs across the country. In an effort to unite these communities, the Giants fan base has established a unique online presence. Giants fans have created numerous online fan communities like SB Nation’s Big Blue View, a more modern take on the traditional fan club.
As a result of the lack of a central organizer, the Giants fan club scene can be hard to navigate. FanWide’s fan club network makes this easier with 43 established fan clubs. FanWide gives fans a coherent watch party schedule and can connect fans to any number of Giants fan clubs in their area. FanWide is another example of how Giants fans can connect with their global community through the internet.
Giants fans know success. With 2 super bowl wins since 2007, even the younger generations of Giants fans are aware of what it feels like to see a team electrify a city. Now, the time has come for a city to electrify a team. The Giants will not stay down for long. Fans expect that their time is coming. Will expectations be enough to push a Giants fan club to the top?
FanWide, the world’s largest fan club network, is running a competition to identify the top pro football fan club in the country. Do you think your New York Giants fan club can be named the nation’s Top Football Fan Club? Visit https://fanwi.de/TFFC to learn more and enter. The grand prize includes an athlete appearance at one of your fan club’s upcoming events! #TopFootballFanClub