The Los Angeles Kings have created a large fanbase for themselves due to the ways they stay connected with their fans. The team utilizes their social media accounts on sites such as Instagram (617K followers), Twitter (1.2M followers), or Facebook (919K followers). On these sites they commonly post team updates, post game interviews, stats, and anything else a fan might need. These are perfect places for fans to stay updated on their team.
The Los Angeles Angels have built up a very large fan base thanks in large part to their consistency in both communication with their fans as well as an increased push for overall fan happiness when attending games. To begin, I had the pleasure of interviewing Robert Alvarado, the former Vice President of Marketing & Sales for the Angels from 2003-2015. Alvarado spoke about his experience with the Angels in these 12 years.
The Los Angeles Clippers have a solid social media presence, considering Los Angeles is a 2nd largest media market in the United States (according to Nielsen). The Clippers have about 1.47 million Twitter followers, which ranks above average among NBA teams. The LA Clippers Instagram page, with 2.3 million followers, is well above the average of NBA teams and its Facebook page, with almost 3.8 million likes, is 13th in the league. The sum total of followers across the three social media outlets of the Clippers totals approximately 7.57 million. These accounts provide Clippers fans with interactive fan-based content, scores, team updates, and more.