With multiple UEFA Champions League and Serie A titles, AC Milan is one of Italy’s most decorated Serie A teams. Founded in 1899, the team has only been relegated twice, displaying its true dominance as an Italian super power. With world-class players like Zlatan Ibrahimovic, Milan fans are extremely passionate about their team. The club has a prosperous youth organization; young players develop their skills with professional coaching and elite facilities. These children tend to live in the greater Milan area, meaning they are usually fans of the club. There are also summer camps available to players that allow them to be in the AC Milan family. FanWide allows remote AC Milan fans to connect with each other in various ways, including viewing parties and interaction within the website.
AC Milan uses social media to its advantage, promoting the rich history of the club through hashtags like #SempreMilan. Milan’s seven million Instagram followers are treated with stunning photos, fan giveaways and interesting polls. The official website also offers a separate portal called MyMilan for dedicated fans. These people receive the team’s newsletter and are able to buy tickets and subscriptions to the club’s various forms of media at a discount. With last year being the AC Milan’s 120th anniversary of its founding, they celebrated with multiple initiatives aimed at engaging fans. The Legends of Style Tour began on November 29th and will continue until December 16th, 2020. It celebrates the rich history of AC Milan and FC Barcelona as the clubs’ legends will be facing off in games across the globe. For fans that are not fortunate enough to attend a match, FanWide is able to connect people with the same sports interests, leading to watch parties and other AC Milan community-based events.
AC Milan has always been a Italian superpower, boasting several of the all time greats like Paolo Maldini and Marco Van Basten. The club places a heavy emphasis on its history of players and fans. With 2019 being the club’s 120th year, various fan initiatives, like The Legends of Style Tour, have been launched to maintain engagement and further develop the AC Milan community.