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250,000 FanWide Game Watch Parties – Part 2: Geographic Sports Fan Data

In just under thirteen months since its launch, FanWide (http://www.FanWide.com) has promoted and collected data from over a quarter of a million events nationwide.  An event is an organized meetup where a group of sports fans gets together out of their home to watch one of almost 15,000 televised games, commonly known as a “watch party”.

The sports industry can use FanWide’s Sports Data Platform to analyze event reports to increase fan engagement, and they can also integrate FanWide’s services within their own app.  Broadcast and advertising partners will see a measurable increase in viewership among the younger audience that is unsubscribing from cable.  FanWide also offers brands new targeted advertising channels through our digital platform and on-site activation at our events.

Over the past eighteen months, FanWide’s data analysts have manually collected information from over 10,000 fan clubs and watch party groups based in the United States for almost 1,000 different pro, college and international teams.

Below are some of the insights that we have learned from the 13 million data points we collected across 250,000 events since September 2016.  Note that the popularity is based on the number of individual events, not the total number of fans.  There is also some geographic bias in the sample which shows more events on the West Coast, due to our expansion from our headquarters in Seattle.

Make sure you check out Part 1 and Part 3 in this blog series to learn more.  Please visit www.FanWide.com/data or contact Data@FanWide.com if you have any questions or are interested in purchasing the complete data set.

Most Popular Postal Codes to Host Events

Here are the top twenty-five most popular postal codes, based on the number of events.  Areas within Chicago, New York and San Francisco had the greatest density of gatherings.

Rank Postal Code Count
1 60657 in Chicago, IL 4289
2 10003 in New York, NY 3688
3 10036 in New York, NY 3640
4 10001 in New York, NY 3166
5 60613 in Chicago, IL 2725
6 10019 in New York, NY 2568
7 94107 in San Francisco, CA 2551
8 10016 in New York, NY 2325
9 94109 in San Francisco, CA 2313
10 94110 in San Francisco, CA 2301
11 60654 in Chicago, IL 2230
12 60614 in Chicago, IL 2196
13 94133 in San Francisco, CA 2129
14 85251 in Scottsdale, AZ 1714
15 10017 in New York, NY 1701
16 60622 in Chicago, IL 1538
17 11215 in Brooklyn, NY 1515
18 60607 in Chicago, IL 1514
19 94103 in San Francisco, CA 1400
20 10009 in New York, NY 1400
21 94122 in San Francisco, CA 1329
22 60611 in Chicago, IL 1300
23 94102 in San Francisco, CA 1214
24 10014 in New York, NY 1159
25 60616 in Chicago, IL 1148

Most Popular Cities to Host Events

Here are the top twenty-five most popular cities, based on the number of events.  As reflected by the postal codes, the cities of New York, Chicago and San Francisco took the lead.  When combining (1) New York (Manhattan) with (6) Brooklyn and (12) Astoria (Queens), the Empire State has hosted almost 40,000 events this past year!

Rank City Count
1 New York, NY 33595
2 Chicago, IL 26574
3 San Francisco, CA 20261
4 Los Angeles, CA 11110
5 Portland, OR 8158
6 Brooklyn, NY 7714
7 Seattle, WA 5187
8 Las Vegas, NV 3391
9 Phoenix, AZ 3313
10 Milwaukee, WI 2783
11 San Diego, CA 2615
12 Astoria, NY 2614
13 Scottsdale, AZ 2488
14 Houston, TX 2131
15 Charlotte, NC 2116
16 Bronx, NY 1908
17 Tampa, FL 1885
18 Cleveland, OH 1670
19 Tempe, AZ 1497
20 Downey, CA 1375
21 Austin, TX 1305
22 Dallas, TX 1292
23 Anaheim, CA 1170
24 Long Beach, CA 1155
25 Washington, DC 1148

Most Popular Counties to Host Events

Here are the top twenty-five most popular counties, based on the number of events.  Surprisingly the greater Los Angeles area hosted more events than the county containing Manhattan, but when New York County (Manhattan), Kings County (Brooklyn) and Queens County (Queens) are combined, they exceed the southern California area, including Los Angeles and San Diego.

Rank County Count
1 Los Angeles County, CA 37843
2 New York County, NY 33595
3 Cook County, IL 30268
4 San Francisco County, CA 20261
5 Maricopa County, AZ 10170
6 Multnomah County, OR 7770
7 Kings County, NY 7714
8 Queens County, NY 7167
9 King County, WA 6205
10 Orange County, CA 5314
11 Clark County, NV 3707
12 San Diego County, CA 3053
13 Milwaukee County, WI 3031
14 Mecklenburg County, NC 2306
15 Harris County, TX 2223
16 Lake County, IL 2186
17 Hillsborough County, FL 2070
18 Cuyahoga County, OH 2020
19 Bronx County, NY 1908
20 San Bernardino County, CA 1817
21 Broward County, FL 1790
22 Dallas County, TX 1782
23 Pinellas County, FL 1611
24 Travis County, TX 1323
25 Salt Lake County, UT 1305

Most Popular States to Host Events

Here are the top ten most popular states, based on the number of events.  California takes the top spot from New York when combining all the events from cities such as Los Angeles, San Francisco, San Jose, San Diego, Oakland and Sacramento.  These ranking continue to follow the trend that events are concentrated around cities.

Rank State Count
1 CA 72813
2 NY 52820
3 IL 35636
4 FL 11873
5 AZ 11519
6 OR 9837
7 TX 8949
8 WA 7852
9 WI 6468
10 NC 4981

We hope you found this data interesting.  Please visit www.FanWide.com/data or contact Data@FanWide.com if you have any questions or are interested in purchasing the complete data set.

Make sure you sign up for FanWide to support your local fan club!