Being a member of the National League West division in the MLB, the Colorado Rockies have developed a large fanbase that contributes to their overall success. This is in part due to the various ways that the team strives to keep their fans updated on all team matters. For example, the team utilizes social media sites such as Instagram (414K followers), Twitter (582K followers), and Facebook (871K followers). On these accounts, the team posts roster updates, game highlights, post game interviews, and many other beneficial things so that Rockies fans can continue to stay updated on what is going on with their favorite team.
Did you know that the first Major League Baseball franchise in Seattle was called the Pilots? After departing for Milwaukee, Seattle was ultimately given a new franchise in 1977: The Seattle Mariners. Legendary players such as Ken Griffey Jr., Ichiro Suzuki, Edgar Martinez, and Félix Hernández have brought success to a club and city that has some of the most passionate fans in the world of sports. Furthermore, regarding Ichiro, the Japanese fanbase of the Seattle Mariners is incredibly unique. As Ryan Divish of the Seattle Times writes, “fans, media, and an entire nation want to see him launch one of those patented line drives into left-center or a hard ground ball through the right side.” The passion of Japanese fans and fans across the globe is evident as seen through the Mariners’ strong social media portfolio. With 1.15 million Facebook followers, 611K Instagram followers, and 567K Twitter followers (2.328 million total followers), the Mariners vast following allows them to connect with fans all around the world.
Located in Detroit, the Tigers have built up a large quantity of fans which contributes to their overall success. This is partly because of the way the team utilizes their social media accounts. This is seen on Instagram (691K followers), Twitter (1.46M followers), and Facebook (2.18M followers). With all of these followers, the team is able to update their fans on all things Tigers, keeping the fans very content. Commonly, the team posts highlights, post game interviews, and team updates in the offseason. During this past offseason, the team has been posting about player birthdays, special events, or community service activities within the franchise. Overall, this leads to a satisfied fanbase, as they remain engaged with the team, even when there aren’t any games being played.
The San Diego Padres have a large fanbase with some of the most dedicated fans. The team has 411K followers on Instagram. Additionally, they have 415K followers on Twitter and 712K followers on Facebook. Across the three major platforms, San Diego has just over 1.5 million followers making their fanbase widespread and devoted.
Residing in downtown Phoenix, the 5th largest city in the United States, the Arizona Diamondbacks have accumulated a large fanbase that contributes to their overall success in the MLB. This is not only due to the fact that they are located in such a populous city, the team also works hard to distribute information on their social media platforms and their website. This leads to fans being able to easily stay updated on their favorite team.
The recent success of the Tampa Bay Rays stems from their solid young core and strong leadership that guides the team towards victory. The tightly knit core not only involves players and management, but the unreal support of the fanbase. The ownership of the Rays provides the fans with constant updates on the team, and in return the fans pour out their heart and soul into the team. With 303K Instagram followers, 688K Facebook followers, and 574K Twitter followers, the Rays use social media to inspire fans from all over the world to support the team and introduce people world-wide to the passion the Rays organization has.
The Philadelphia Phillies are the longest tenured franchise with the same name in American professional sports. The Phillies have won two World Series titles and 7 National League Pennants through their existence. They have just about 700K followers on Instagram and 1.6 million followers on Facebook. They also have 1.85 million followers on Twitter, bringing their total to 4.15 million followers across all three platforms.
Did you know the Milwaukee Brewers were once the Seattle Pilots? As an expansion team founded in 1969, the Pilots were 33 games out of first place. After only one season, the Seattle Pilots were relocated to Milwaukee. Now, with the recent success of Christian Yelich, the 2018 National League MVP, the Brewers are well on their way to becoming a mainstay playoff team is always competitive NL Central Division. The success of the Brewers has not only been on the field, however. The social media presence of the Brewers has allowed them to continue to build their fanbase both in Milwaukee and around the world. With 1.05 million Facebook followers, 630 thousand Twitter followers, and 440 thousand Instagram followers, the three main social media platforms provide Brewers fans with the ability to be a part of their franchise regardless of where they live.
The Washington Nationals, winners of the 2019 World Series, are among the top teams baseball teams in the country and continue to establish a supportive fanbase throughout the Washington D.C area and other parts of the country. The team’s usage of social media allows the fans to truly feel as if they are part of the team, interacting
with players and coaches, and understanding what goes through the minds of the team. The 524,000 Instagram followers, 740,000 Twitter followers, and 690,000 followers on Facebook allow the Nationals to incorporate the fans not only in D.C but around the country to into the lifestyle of the Nationals.
Located in the 6th most densely populated major city, the Miami Marlins have a very large, and diverse fan base. The Marlins are accessible to anyone from any city. The Marlins have 344k followers on Twitter and 700k followers on Facebook. They also have an additional 472k followers on Instagram. The Miami Marlins have a grand total of 1.516 million followers across the 3 major social media platforms.